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develop the design for a package from concept phase through to the mockup phase. choose a category within boutique products to work in. this is to be a boutique product sold in a speciality shop with other products from the same category. good quality, sold to a niche market who will expect/desire something a little different. with this brief in mind I chose to do the branding and packaging for organic spices. the name sooq, comes from century old spice markets in the middle east.